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IRI Unveils Best New Products of 2015

Airwick, Tide and Amopé make top five on annual New Product Pacesetters list.

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By: Christine Esposito

Editor-in-Chief

At the IRI Growth Summit 2016, IRI unveiled its list of the most successful consumer packaged goods launches of 2015. The 2015 New Product Pacesetters report is an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.    “The key to launching a successful new product today is not only understanding your core and target shoppers but also how these shoppers view the CPG marketplace,” said Susan Viamari, vice president, thought leadership,...

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